Video
conferencing is the telecommunication technologies allowing two or
more persons at different locations to communicate by simultaneous
two-way audio and video transmissions. Video conferencing services
differ from the video call services, video conferencing majorly help
in conferencing multiple locations over individuals. Video
conferencing services providers have to follow certain standards laid
by International Telecommunications Union (ITU) such as ITU H.320,
ITU H.264 and ITU V.80. Key equipment used in video conferencing
services are microphones, conference bridges, peripherals, cameras,
external compression cards, internal compression cards, monitors,
codecs and codec boards, software for video conferencing, desktop
computers, phone links, roll-abouts and others.
Introduction
of high capacity broadband telecommunication services is driving the
adoption of video conferencing services. The demand for video
conferencing services is increasing in industries such as media,
business, education and healthcare acting as a driver for the market.
Globalization and workforce decentralization are the business factors
responsible for extensive use of video conferencing services in
businesses. However, under developed telecommunication infrastructure
in Asia Pacific and rest of the world region are restraining the
growth in these regions. Global recessionary pressure is one of the
major challenges for growth of this market. Developing markets such
as India, China and Brazil hold immense market potential for the
growth of video conferencing services market in coming years. Rapid
proliferation of the IP based video conferencing systems and internet
drives are expected to drive market in coming years. Server message
block (SMB) and integrated services for digital network (ISDN) are
the opportunities for players in this market.
Global
video conferencing services market is segmented on the basis of
technology, service contract, service type, end-use industry and
geography. On the basis of technology the conferencing services
market is segmented into audio conferencing, data conferencing, video
conferencing and tele-immersion services. Video conferencing services
market is segmented on the basis of service contract type into
managed videoconferencing services, cloud based video conferencing
services, hosted videoconferencing service and mobile cloud video
conferencing.
Further,
on the basis of service type video conferencing services market is
segmented into consulting service, public room service, maintenance
service, transport service and remote training services. Video
conferencing services find their applications in various industrial
sectors. Video conferencing services use two major modes for
operation such as voice activated with (VAS) and continuous presence
mode. Video conferencing services market is segmented on the basis of
end-use industry into house-hold application, government, education
industry, medicine and healthcare industry, business and media, among
others. North America currently holds the maximum market shares on
global video conferencing services market in terms of revenue
followed by Europe and Asia Pacific. In coming years developing
economies are expected to lead the video conferencing market.
Global
video conferencing services market include key players such as
Applied Global Technologies LLC, IVCi, LLC, Level 3 Communications,
Deutsche Telekom A.G., 8x8, Inc., SingTel Optus Pty Limited, BT
Conferencing Inc., ACT Conferencing, Inc., Orange Business Services,
AT&T Inc., Blue Jeans Network, AVI-SPL, Inc., NTT Communications
Corporation, CoroWare, Inc., Visions Connected Netherlands BV,
Reliance Globalcom Ltd., TelSpan Inc. and Vidtel, Inc.
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