Ambulatory
blood pressure monitoring includes measurement of blood pressure at
regular intervals of time usually after every 15-20 minutes and is
performed for 24 hours, during which patient conducts normal day to
day activities. Ambulatory blood pressure monitors are portable
automated monitor worn on a belt connected to standard cuff on upper
arm. The device uses an oscillometric technique to identify systolic,
diastolic, mean blood pressure and heart rate. Ambulatory blood
pressure monitoring provides valuable and precise diagnostic
information in comparison to in-clinic and home blood pressure
monitoring. Ambulatory blood pressure monitoring is used for
monitoring different types of conditions with respect to hypertension
which includes:
- Episodic hypertension
- Hypertension due to increased monitoring
- Hypotensive symptoms caused by antihypertensive medications
- Autonomic dysfunction
- Masked hypertension
- To differentiate between white collar (coat) hypertension and true hypertension
- To evaluate whether antihypertensive therapy is modifying the early morning blood pressure surge
Ambulatory
blood pressure market is growing at faster pace majorly due to an
increase in the number of patients suffering from low or high blood
pressure all over the world. According to the World Heart Federation,
currently, around one billion people worldwide are suffering from
high blood pressure and the number is expected to reach 1.56 billion
by 2025. With the use of ambulatory blood pressure monitoring,
patients can avoid further complications through regular checks of
blood pressure level and accordingly regulate their food habits.
Ambulatory
blood pressure monitoring is also witnessing growth at rapid rate due
to increasing adoption of product bundling strategies by market
players. In product bundling, companies offer blood glucose monitors,
thermometers and pulse oximeters in addition to ambulatory blood
pressure monitors. The patients also prefer such packages in
comparison to individual products as they are more cost-effective.
However, the major challenge which ambulatory blood glucose market is
facing is that the market is highly price sensitive. This is mainly
because Asian companies have introduced the ambulatory blood pressure
monitors in comparatively low prices. With the increase in number of
companies importing the monitors in low prices is leading to decline
in ambulatory blood pressure monitoring market.
Restricted
reimbursement limits for ambulatory blood pressure monitoring is one
of the factors that is restraining the ambulatory blood pressure
monitoring market. The only ambulatory blood pressures monitor which
is reimbursed is the one which is used for diagnosing and
differentiating white collar (coat) hypertension. The ambulatory
blood pressure monitoring which is used in clinical segment is
underplayed by the reimbursement policies due to high cost incurred
by the patients.
North
America and Europe lead the ambulatory blood pressure monitoring
market due to increasing ageing population, sedentary lifestyles,
government initiatives and programs to spread awareness about
important information with respect to hypertension and economic
stability to purchase expensive healthcare equipments. Asia-Pacific
is growing at faster pace for the ambulatory blood pressure
monitoring market majorly due to growing health related concerns,
increase in economic affordability levels to healthcare and
increasing government support towards healthcare sector.
Some
of the market players in the ambulatory blood pressure monitoring
market include A&D Company, Ltd., Spacelabs Healthcare, Inc.,
Welch Allyn, Inc., Beijing Avantgarde Medical Equipment Company,
Ltd., Microlife AG, Schiller AG, Omron Healthcare Company, Ltd.,
SunTech Medical, Inc., AViTA Corporation, GE Healthcare, Qinhuangdao
Sanwin Trading Company, Ltd. and Shenzhen Phenitech Technology
Company, Ltd.
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