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Showing posts with label Technology and Media. Show all posts
Showing posts with label Technology and Media. Show all posts

Monday, 8 December 2014

Report on Global Social Network Advertising Industry - Segment and Forecasts till 2018

Social networking advertising is the means of gaining attention of customers by utilizing social networking portals. Increasing use of internet and social media have forced marketers to find better ways of communication and engagement with customers so as to increase the efficiency of advertising, increase their customer base and create loyal customers.
The global social media market reported USD 11.78billion revenue in 2011 and this is expected to increase to USD 17 billion in 2012. In this market, the major contribution of 60% by the social networking advertising market generated revenue of USD 5.52 billion in 2011 which is expected to generate revenue of almost USD 9 billion in year 2012. Social media advertising market is expected to grow 52% to 58% year over year.
Increasing popularity of social media sites is one of the major drivers for this market. Also emerging countries like India and China also drive this market due to large potential internet users in future. Increasing sale of smart phones is a key driver for this market. The major challenge for this market is the increasing abuse of social media and security concerns related to social networking. ROI for the marketer is another restraint.
On the basis of different advertising types, the social networking advertising market is divided into different segments - banner ads, newsletter subscription ads, corporate profile with fans and logos, corporate profile without fan and logos, get widgets, give widgets, sponsored content and so on. This report also includes the geographical segmentation of the social networking market into four regions U.S, Europe, Asia-Pacific and Rest of the World.
Facebook is the leading company having active users - an average nine million active users per week followed by Twitter and Qzone as per current data available. This report also includes the company profile of major players in social networking advertising - Facebook, Twitter, Qzone, LinkedIn, Google plus and many others



Global Social Networking Market - Trends, Growth and Industry Analysis 2010 to 2017

Social Networking helps in influencing public opinion and decisions, act as abridge between individuals and businesses and provides an effective medium for reaching target audience with ease. The use of social networking sites has doubled since 2007, which clearly indicates the high growth of social networking market. Facebook, Twitter and LinkedIn are the global leaders of social networking market in terms of users followed by Google+, MySpace, and Hi5.
In U.S. social networking users has increased by 25% in 2010. Facebook, Tumbler and Twitter are far ahead in terms of number of users as compared to other social networking sites in U.S. In South Africa, the market of social networking is at nascent stage of development as only 38% of users are active at any point of time. In Europe around 2/3rd of total users are logged in at least one of the social networking sites with over 60% users logged in at Facebook and around 15-17% on Twitter at any point of time. In Japan, the number of users onTwitter had grown by more than 500% in 2010 alone. These are the few indicators for the popularity of social networks around the globe.
Most of the social networks are free for the users, which allow marketers to reach target audiences at a very low cost, which is a major driver for the growth of social networks. Moreover, the ease of use, user friendly interface and instant information sharing features of the social networks are the major drivers for the social networking market. However, concern over the identity thefts and security of personal information remain the restraining factors for the growth of social networks around the globe.
The report contains the global scenario of Social Networking Market discussing detailed overview and market figures. The research report analyses the industry growth rate, industry capacity, and industry structure. The report analyses the historical data and forecasts the Social Networking Market size, production forecasts along with key factors driving and restraining the market.
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Tuesday, 2 December 2014

Global Nanosilver Inks Market - Industry Analysis, Trends and Forecast 2014 – 2020

Nanosilver inks are printing materials, ideal for printing electronic devices on papers or plastics. Nanosilver ink products are ideal for low viscosity printing, flexographic, a feature of gravure, and inkjet printing. These products are specifically engineered for high volume printing techniques such as gravure, offset, and flexographic and are gaining interest to satisfy the demand of high throughput processes, even though they are not in competition with inkjet inks in terms of commercialization and development. As inkjet processing is suitable for high-resolution printing, it is considered as the primary area of focus for a large number of nanosilver ink products available in the industry. Even though the price of printable nanosilver products is comparatively high in context to per weight unit bases, they still deliver a similar level of conductivity when compared with conventional materials, but with less number of materials. In addition, owing to its small size, nanosilver products eases up lower temperature sintering and intrinsically higher resolutions in printed patterns. Although nanosilver inks have been under development, these claims have however, not increased the consumption of printed nanosilver products on a large scale.
Large scale companies such as Agfa-Gevaert N.V. are focusing towards developing innovative nanosilver products in the printing industry. The company recently developed a nanosilver ink SI-P1000x having a superior performance which would allow the users implement miniaturization and certain key applications as well as reduce the cost of the materials used.
In addition to its outperformance with silver flake inks, SI-P1000x has been considered as an effective alternative for indium tin oxide (ITO) in display applications. The product would be available in bulk orders later this year. With emerging technologies and enhancement of alternatives, the market for nanosilver inks is becoming increasingly competitive with mature incumbents. Furthermore, fluctuating base metal prices have led to various manufacturers focus towards developing the appropriate technology and implement suitable market strategies in order to benefit from the changing market landscape. High price of nanosilver products have prevented its use in certain traditional electronic applications, and also haven’t gained any support even during the rapid increase of prices. As most of these modern electronic applications haven’t gained any momentum yet, the industry for nanoslver inks and pastes has to shift its focus towards existing products where nanosilver products have immediate and apparent competitive edge.
Large scale companies such as Bayer MaterialScience have developed nanosilver ink products for inkjet printing applications. Albeit the nanosilver technology plays a prominent role in the inkjet printing industry, such trends might not be seen for other printing techniques. In addition, conventional silver materials are being manufactured into inks which are compatible with printing techniques, such as flexographic and gravure, which lowers the importance of nanosilver technology in the printing industry. Even though it may take quite some time to bring down the prices of smaller nanosilver ink and pastes products as compared to huge quantities of conventional silver inks and pastes, the industry for nanosilver is expected to gain momentum over the next few years. Demand for nanosilver inks is also expected to rise as printing precision is gaining importance due to miniaturization of electronic products across certain applications. Nanosilver ink products possess the capability to produce finer, more reliable line widths as compared to conventional silver alternatives.
Agfa-Gevaert N.V., Bayer MaterialScience, Methode Electronics, Inc. are some of the manufacturers present in the nanosilver inks industry.


Wednesday, 26 November 2014

Global Solid State Drive Market – Outlook, Industry Size and Forecast, 2014 – 2020

A solid-state drive (SSD) is also known as an electronic disk or solid-state disk, is a data storage device, that is built out of semiconductors. SSD uses same input/output interfaces designed and developed for HDD (Hard Disk Drives) and uses solid state memory to store persistent data. Solid-state drive doesn’t have moving mechanical components and uses DRAM to store data or NAND based flash memory. It can be classified into two types namely flash memory based SSDs and DRAM-based SSDs. Flash memory based SSDs do not require batteries and use non-volatile flash memory. In addition, flash memory based SSDs retain memory even during power outages. However, these types of SSDs are slower as compare to DRAM but are less costly comparatively. DRAM based SSDs require an external AC/DC adapter or battery and use volatile memory. Data access speed is higher as compare to flash based memory SSDs.
The solid-state drive market can be segmented into three major types into memory type, application and capacity. The memory type segment includes flash memory based SSDs and DRAM-based SSDs, while application segment personal computers, laptops, servers, HD camcorders, ultra books, smart TVs, DVR (digital video recorder), set-boxes and gaming consoles among others. The capacity segment includes 60-64 GB, 80-96 GB, 120-128 GB, 160-200 GB, 240-256 GB, 360-400 GB and maximum available capacity (GB).
Some of the key drivers of this market include increasing usage of tablets, smartphone and other mobile devices, increase in reliability and HDD and ODD sales decline, which are biggest revenue generator for solid-state drive market. Some of the key restraints to this market are high cost and lower space comparatively.
HDDs (Hard Disk Drives) are being replaced by solid-state drives due to increasing awareness and use of SDDs in various applications and increased in demand for smartphone, tablets and other related devices. SSDs facilitate longer run time and faster data access. In addition, due to various benefits offered by SSDs such as higher reliability, light weight, small size, less heat generation and low power consumption among others. These benefits of solid-state drives automatically increase value of services to the customers and in turn will drive the market for solid-state drives.
Some of the key players in the solid state drive market are Fusion-IO, Samsung, Kingston, IBM, HGST, LSI, SanDisk, OCZ, Violin Memory, Skyera, Pure Storage, Nimbus Data Systems, Whip Tail, Intel, Micron, A3cube and Maxta among others.



Global Filling Equipment Market – Industry Outlook and Forecast, 2014 – 2020

Filling equipment have various in industries applications such as filling fuels, bottles filling, cartage filling, powder filling, petrochemicals and chemicals. Filling equipment are extensively used in cosmetic, pharmaceuticals, food and beverages industry. The efficiency of the manufacturing companies is determined by the precision and accuracy of packaging lines. Volumetric fillers, net weight fillers and aseptic fillers are some of the major types of filling equipment based on technology used.
Leading players in the manufacturing industry are focusing on improvement of their packaging machinery and services. Thus the demand and importance for filling equipment is gradually increasing. The big manufacturing companies are focusing on the development of new filling equipment and technologies used in filling market. The increase in collaborative partnerships and agreements with customers and suppliers is a significant trend being observed in filling equipment market.
Development of new filling technologies, development in robotics and automation in filling industry and increasing demand smaller size package goods are some of the driving factors for filling equipment market resulting into improved demand for filling equipment. With changing life style the demand for small size food and beverages packs which are easy to carry and handle is increasing. This is ultimately resulting into the improved demand for advanced filling equipment in manufacturing industries. The high filling equipment cost and increasing costs of energy and power are restraining the adoption of the new filling equipment across the industries. Players in filling equipment have potential opportunity in the filling equipment services market. Government funds and initiatives regarding adopting of filling equipment in small industries can increase the demand for filling equipment market in coming years.
Filling equipment market is segmented on the basis of industry, type, process, product and geography. On the basis of industry filling equipment market is segmented into food & beverage industry, pharmaceutical industry and cosmetic industry, among other industries. On the basis of type of technology used the market is segmented into aseptic fillers, rotary fillers, net weight fillers, volumetric fillers and other filling equipment. Piston fillers, vacuum fillers and spray fillers are some more types of fillers. Further on the basis of process followed the filling equipment market is segmented into manual process, semi automatic process and automatic process. Automatic straight line liquid fillers and automatic rotary liquid fillers are some examples of automatic fillers. On the basis of products filling equipment market is segmented into solid products, semi solid products and liquid products. Currently, Asia Pacific is the largest market for filling equipment market and is expected to grow at the highest growth rate in coming years owing to the increasing manufacturing activity in emerging markets such as India and China. Further, the technological advancements for filling equipment is also expected to drive the demand for these equipment in Asia Pacific.
Accutek Packaging Equipment Companies, Inc., GEA Group AG, JBT Corporation, Krones Group AG, Scholle Packaging, Filling Equipment Co Inc., Bosch Packaging Technology, KHS GmbH, Coesia Group S.p.A., Ronchi Mario S.p.A. and Tetra Laval, among others are some of the key vendors in filling equipment market.