Social
Networking helps in influencing public opinion and decisions, act as
abridge between individuals and businesses and provides an effective
medium for reaching target audience with ease. The use of social
networking sites has doubled since 2007, which clearly indicates the
high growth of social networking market. Facebook, Twitter and
LinkedIn are the global leaders of social networking market in terms
of users followed by Google+, MySpace, and Hi5.
In
U.S. social networking users has increased by 25% in 2010. Facebook,
Tumbler and Twitter are far ahead in terms of number of users as
compared to other social networking sites in U.S. In South Africa,
the market of social networking is at nascent stage of development as
only 38% of users are active at any point of time. In Europe around
2/3rd of total users are logged in at least one of the social
networking sites with over 60% users logged in at Facebook and around
15-17% on Twitter at any point of time. In Japan, the number of users
onTwitter had grown by more than 500% in 2010 alone. These are the
few indicators for the popularity of social networks around the
globe.
Most
of the social networks are free for the users, which allow marketers
to reach target audiences at a very low cost, which is a major driver
for the growth of social networks. Moreover, the ease of use, user
friendly interface and instant information sharing features of the
social networks are the major drivers for the social networking
market. However, concern over the identity thefts and security of
personal information remain the restraining factors for the growth of
social networks around the globe.
The
report contains the global scenario of Social Networking Market
discussing detailed overview and market figures. The research report
analyses the industry growth rate, industry capacity, and industry
structure. The report analyses the historical data and forecasts the
Social Networking Market size, production forecasts along with key
factors driving and restraining the market.
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