Report on Global Social Network Advertising Industry - Segment and Forecasts till 2018

Social networking advertising is the means of gaining attention of customers by utilizing social networking portals. Increasing use of internet and social media have forced marketers to find better ways of communication and engagement with customers so as to increase the efficiency of advertising, increase their customer base and create loyal customers.

The global social media market reported USD 11.78billion revenue in 2011 and this is expected to increase to USD 17 billion in 2012. In this market, the major contribution of 60% by the social networking advertising market generated revenue of USD 5.52 billion in 2011 which is expected to generate revenue of almost USD 9 billion in year 2012. Social media advertising market is expected to grow 52% to 58% year over year.

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Increasing popularity of social media sites is one of the major drivers for this market. Also emerging countries like India and China also drive this market due to large potential internet users in future. Increasing sale of smart phones is a key driver for this market. The major challenge for this market is the increasing abuse of social media and security concerns related to social networking. ROI for the marketer is another restraint.

On the basis of different advertising types, the social networking advertising market is divided into different segments - banner ads, newsletter subscription ads, corporate profile with fans and logos, corporate profile without fan and logos, get widgets, give widgets, sponsored content and so on. This report also includes the geographical segmentation of the social networking market into four regions U.S, Europe, Asia-Pacific and Rest of the World.

Facebook is the leading company having active users - an average nine million active users per week followed by Twitter and Qzone as per current data available. This report also includes the company profile of major players in social networking advertising - Facebook, Twitter, Qzone, LinkedIn, Google plus and many others

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Global Social Networking Market - Trends, Growth and Industry Analysis 2010 to 2017

Social Networking helps in influencing public opinion and decisions, act as abridge between individuals and businesses and provides an effective medium for reaching target audience with ease. The use of social networking sites has doubled since 2007, which clearly indicates the high growth of social networking market. Facebook, Twitter and LinkedIn are the global leaders of social networking market in terms of users followed by Google+, MySpace, and Hi5.

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In U.S. social networking users has increased by 25% in 2010. Facebook, Tumbler and Twitter are far ahead in terms of number of users as compared to other social networking sites in U.S. In South Africa, the market of social networking is at nascent stage of development as only 38% of users are active at any point of time. In Europe around 2/3rd of total users are logged in at least one of the social networking sites with over 60% users logged in at Facebook and around 15-17% on Twitter at any point of time. In Japan, the number of users onTwitter had grown by more than 500% in 2010 alone. These are the few indicators for the popularity of social networks around the globe.

Most of the social networks are free for the users, which allow marketers to reach target audiences at a very low cost, which is a major driver for the growth of social networks. Moreover, the ease of use, user friendly interface and instant information sharing features of the social networks are the major drivers for the social networking market. However, concern over the identity thefts and security of personal information remain the restraining factors for the growth of social networks around the globe.

The report contains the global scenario of Social Networking Market discussing detailed overview and market figures. The research report analyses the industry growth rate, industry capacity, and industry structure. The report analyses the historical data and forecasts the Social Networking Market size, production forecasts along with key factors driving and restraining the market.

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